Bringing the tradition forward

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let's cook!

¡Vamos a cocinar!

Loisa brings classic Latin flavors right to your kitchen. Born in NYC, for the community always, our seasonings and sauces are made with only natural ingredients, so everyone can enjoy the vibrancy of Latin foods and culture for generations to come.

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We're here to make Latin flavors more accessible and part of your everyday cooking, no matter where you want to shop 💪

how our ancestors meant it to be

All-Natural Flavor, Fit for Every Kitchen

Compare how Loisa stacks up.

All-Natural Flavor, Fit for Every Kitchen
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Goya

Badia

Knorr

Made with Organic Spices & Sea Salt

Free from Artificial Dyes, Fillers & MSG

Pure flavor that's versatile enough for everyday cooking

Latin-Owned & Gives 2% of Sales Back to the Community

FAQs

Learn more about us and our products

Get into the details, because that's what matters most.

Lots of places! Find us in 1,500+ grocery stores, check out our Store Locator to find one near you. We're also on Amazon.com with free Prime shipping. Of course, there's also right here at Loisa.com!

We're committed to all-natural flavor, now and forever! Why? When the flavor is clean, you can feel good enjoying it with anything!

Our Sazón and Adobo seasonings are USDA Certified Organic, made with organic spices, sea salt - that's it. No cheap fillers or artificial dyes. Just pure Latin flavor.

Our Sofrito sauces are made with 100% natural and Non-GMO ingredients, including fresh tomatoes, herbs, peppers, and organic spices.

We do right by the culture and the community -- and that means we never use any artificial ingredients or cheap fillers in our seasonings or sauces. Our ancestors cooked with clean, fresh flavors, and so will we!

When the flavor is pure and approachable for everyone (it's all savory, not spicy!), the possibilities are endless!

Visit our blog for inspiration, but we promise, once you have Loisa Sazón, Adobo y Sofrito in your cocina, you'll get the hang of it real quick - whether that means mixing up a quick marinade for chicken or tofu, or shaking Adobo into your next stovetop scramble.

Our Sazón is a light blend that provides a deep base of flavor, bringing rich color and aromatics to anything you're cooking. Most often used for rice, stews, soups, we also love it topped on popcorn and other salty snacks!

Our Adobo is an all-purpose seasoning blend and salt-replacement that's great for mixing into a rub for proteins, seasoning roasted veggies, scrambling into eggs, and really anything else that needs a shake of bright flavor!

Our core flavors are primarily Caribbean Latin-inspired – Puerto Rican, Dominican, and Cuban. As a brand, we’re proud to bring broader visibility to our culture and foods, which are often lacking representation, especially in today's grocery stores!

At the same time, these flavors are very pan-Latin, in that most Latin cuisines are drawn from the same diaspora – a combination of Spanish, African, and indigenous influence.

When it comes down to it - Latin flavors are versatile, bright, layered, and vibrant, not one bit spicy, and enjoyable for all!

Loisa is a certified Latin-owned business founded by Kenneth Luna and Scott Hattis. Friends for years and both part of multicultural families, nothing means more to us than our cultural foods - but nothing was checking the right boxes when it came to Latin cooking. Products on shelves lacked quality, and existing brands weren't meeting us where we were at in terms of the pride and cultural conversation we craved in our homes and with our kids.

So we started Loisa, and since day one, we've been set on building a next-generation Latin food company with a relentless commitment to great products, cultural integrity, and doing right by our community, always.

Start here with some Fania All-Stars or Celia Cruz and try not to move with it! 💃🏽

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