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Feeding Tradition with Comida Real

by Scott Hattis & Kenneth Luna, Co-Founders

Loisa was born from our realization that a better quality, honest brand of traditional Latin foods had to exist, but didn't.

Long-time friends since college, we’re both serious fans of flavor (of course), and care about the foods we eat, who makes them, how they're made, and what they're made of.

Problem was, we couldn’t find any Latin foods on shelves that checked all the right boxes - only real ingredients, no artificial flavors, colors, fillers or MSG, packaged cleanly and beautifully, and made by a transparent company committed to the culture its food represents.

So, we started Loisa, to serve the needs of our families and our broader community, a generation of mindful eaters with pride in their culture and a desire for more real Latin foods.

Kenny was born into this, practically.

Half Dominican, half Peruvian, raised in a home of mixed Latin culture and cuisines, with a family whose work life and home life has always revolved around food. He’s also a new Dad (shout out to Leon!) eager to keep these flavors going.

Scott grew into this, so to speak.

His wife Anna is Dominican, and he can genuinely say that his love for her grew alongside his love for her family, the foods they’ve cooked together, and the traditions they now share. He’s also especially proud of his growing ability to tie pasteles.

Our personal stories are what motivate us to build Loisa every day.

We don’t want generic organic store brand products on our counters or tables anymore. They don’t spark conversation about Papi, Noche Buena, or time on La Isla. We don’t want to look the other way when we throw seasoning into our calderas anymore. Ignoring the truth doesn’t feel good. And we know you feel this way, too - the most common response we’ve received from customers so far has been "thanks".

This is just the beginning.

We’re set on #feedingtradition with quality, convenient, and flavorful Latin foods for generations to come. So please, let us know what you’d like us to make next. (Really, email us and let us know  scott@loisa.com and kenneth@loisa.com)